Rename Hyperlinks

You can indeed do this by simply changing the text of a link, if you control/right-click the link and choose Edit Link… you’ll see the link is preserved. You can also create such links directly by using the markdown syntax for links: [your custom title](URL Address), for example:

[Apple](http://apple.com)

will become:

Apple

More useful examples of how you can use this you can find here: